From working with global brands like Billabong and Brixton to founding one of the world’s leading crypto media companies, Coinsauce, I have always thrived on innovation and growth. My journey into the construction industry began when I was planning to get some work done on my own house. I noticed that the marketing and sales strategies of many companies I interacted with were far from what they should be. I saw a clear gap in effective marketing strategies for contractors and remodelers, and I knew I could make a difference.
This realization became even more evident when a close friend, a remodeler, was struggling to generate new leads. Recognizing the potential of my skills, I stepped in to bring attention to his business. It was during this process that I quickly realized another significant challenge in the industry: lead quality. This insight led to the development of the Construction Funnel Method, a comprehensive approach designed to attract high-quality leads and ensure sustained business growth.